Brandthread Services
Brandthread provides a complete spectrum of strategic marketing and design services. Our solutions neutral approach allows us to custom-configure our capabilities to most effectively achieve our clients’ business objectives within a defined budget.
Muticultural Advertising (online/offline)
Advertising is the one place you can completely control the perceptions of large numbers of people about your organization. Whether building long-term brand awareness or driving a call to action and making the phones ring, the key to great advertising is finding the right medium, keeping things simple and being more creative and compelling than your competitors.
Creative: Branding & Identity, Logo Design, Copywriting, Direct Marketing, Business and Corporate Materials, Print/Electronic/Online Advertising, Magazine & Newsletters, Point-of Purchase, Packaging, Catalogs, Web Design and Programming Services, Media Planning, Buying & Optimization, Advertising and Content, Virtual Tours & Demonstrations, Interactive Sales Brochures, Gaming and Product Integration
Branding
Brands are not logos and taglines. They are belief systems…the collective perception of your total audience about your company or product. Building and reinforcing that brand is the result of uniqueness, frequency and consistency. It takes deliberate effort based on a clear goal to build or re-build a great brand. The rewards make the effort worthwhile: strong brands command premium pricing for your product or service, instill customer loyalty, make it easier to launch new products or services, and a create higher value for your enterprise when it comes time to sell or pass on to children or other stakeholders.
Marketing & Communications Planning: Strategic Marketing/Advertising Planning, Creative Concepts, Marketplace Planning, Public Relations, Community Outreach, Corporate Communications, Media Planning & Buying
Public Relations / Experiential Marketing
Connecting with customers and stakeholders through non-advertising methods is an extremely effective way to build your brand and connect with your audience. Through editorial placements, events, special promotions, charitable activities and other avenues, you can reach your audience in compelling ways that may be less expensive than traditional advertising.
Promotional & Event Support: Tradeshow Concepts, Exhibit Signage & Banners, Tradeshow & Support Materials, Exhibit Promotional & Presentation Products, Event Selection and Management, National Tours, Live Events, Festivals, Parades, Holiday Events, Local or National Sweepstakes, Brand Internal Incentives, Customer Loyalty Programs
Media Relations: Strategy and Message Development, Tracking and Analysis, Audience Targeting, Op-ed Development and Placement, Audits, Editorial Campaigns, Media Training, Media Tours, Media Material Development, Database Development and Maintenance